Plum is a beautiful, deep, delicious and rich shade of red-ish purple. I love that shot up in the top right of the plum coloured sweater paired with the perfectly matching bag. It's perfectly cozy-lux. Plum is one of our most "friendly" colourways in that it pairs beautifully with just about everything. It plays equally well with cool greys, blue or greens as it does with warm reds, golds and oranges.